Graphic Designer, Ecommerce.
I create and edit product images, lifestyle photography, infographics, and custom icons for online platforms. I design banners, Enhanced Brand Content (EBC) for Amazon, and produce video animations to boost brand visibility. I work closely with photographers and ensure all assets are on-brand and consistent across digital channels.
Wayfair Video
I created a short, engaging video using lifestyle imagery and licensed assets to tell a story with our branded products. It was a fun project, and I truly enjoy integrating video into my daily work to bring products to life in a dynamic way.
Satin Pillowcase Infographic.
For this project, I designed an infographic featuring custom icons to highlight key product features and measurements for a satin pillowcase. The visuals were created to enhance the Amazon listing, making it easier for customers to quickly understand the benefits and specifics of the product.
Satin Pillowcase Lifestyle Imagery.
In addition to creating an infographic, I also sourced and curated new lifestyle imagery for the satin pillowcase. By selecting the best images from a stock website, I ensured they aligned with our brand’s clean, polished aesthetic. I really enjoyed working on these images—it was a refreshing way to showcase a new product and help customers understand exactly what they’re getting.
‘Weighted for Comfort’ Tag Project
The 'Weighted for Comfort' tag was created to help customers easily distinguish between regular and weighted pillow buddies. I worked closely with our Amazon Director on the copy and key callouts. It was a fun project, and I really enjoy helping customers better understand our products and make informed choices!
Minnie Mouse Lotion Pump.
Product Photography.
Created visual content. for Minnie Lotion Pump.
Focused on capturing product features and design details.
Utilized lighting techniques to enhance product appearance.
Saturday Park Digital Advertisement.
Designed and executed a logo animation for the brand.
Developed Design Enhanced Brand Content (EBC) for amazon listings.
Produced animation videos for use across licensed and non-licensed brands within the company.
Hello Kitty Bed Set EBC.
Designed an informative infographic to highlight key product features.
Developed a custom header to align with brand aesthetics and messaging.
Produced high-quality renders showcasing the bed set from different angles.
Designed the layout for widgets to optimize user engagement and navigation within the EBC.
Sunny Side Up.
Designed and animated a captivating logo to represent the brand identity.
Created Enhanced-Brand Content (EBC) for both licensed and non-licensed brands under Sunny Side Up.
Developed a promotional video highlighting the product features while showcasing licensed brand collaborations.
Ensured visual consistency and brand alignment across all design elements.
LOS ANGELES APPAREL
Graphic Designer, Ecommerce.
In my previous role, I gained extensive experience in managing email campaigns, designing for print and billboards, and overseeing Shopify accounts to drive effective marketing strategies and brand visibility.
In-House Employee Poster
Created a branded poster to promote employment opportunities within the company.
Implemented a straightforward layout and typography consistent with Los Angeles Apparel’s branding.
Designed to catch attention and encourage potential candidates to apply.
Back to School Email Promotion.
Designed an engaging email campaign to promote back-to-school accessories.
Created the layout, including graphics and typography, to capture audience attention.
Crafted compelling copy to highlight product features.
Incorporated hotspot links strategically to drive traffic to the website for purchases.
Los Angeles Apparel Billboard Advertisement.
Designed eye-catching layout.
Utilized Photoshop for creating the advertisement.
Focused on a clean and simple approach to align with company branding.
Incorporated vibrant colors and striking imagery to capture attention.
Clothes for the Elevation of the Spirit.
Created a clothing tag logo for an in-house brand for Los Angeles Apparel.
Developed a brand font with an street/edgy vibe in mind.
Incorporated elements that resonate with the energetic and diverse culture of Los Angeles.
Utilized typography and visual elements to evoke a modern, urban aesthetic.
Type created for Clothes of the Elevation of the Spirt.
Ways to wear a scarf.
Designed as part of packaging with a “how-to” print brief.
Utilized Adobe Illustrator for the creation of the design elements.
Illustrate step-by-step instructions for various scarf trying techniques.
Ensured the design is user-friendly and enhances the product’s usability.
Intimates Email Campaign.
Developed email campaign to showcase intimates for Los Angeles Apparel.
Highlight top-selling products to drive customer engagement and sales.
Created visually appealing layout to entice customers to purchase intimates.
Designed persuasive copy and call-to-action buttons to encourage click-throughs and conversions.
Ensured email layout is mobile-responsive for optimal viewing across devices.
Utilized branding elements and color schemes consistent with Los Angeles Apparel’s aesthetic.
TAMARA MELLON
Marketing Production Intern.
Hands-on experience in a luxury fashion environment, gaining valuable insights into industry standards.
Acquired set experience, assisting with photo shoots and gaining familiarity with production processes.
Developed marketing skills through involvement in digital and print advertising projects.
Contributed to various marketing initiatives, gaining practical experience in a professional setting.
Icon Fam Campaign.
Collaborated on photoshoot and website landing design.
Supported the re-launch of Tamara Mellon’s boot, “The Icon”.
Emphasized inclusive sizing in the campaign.
Featured models who were employees of the company.
Fall Sale Email Campaign.
Designed an eye-catching layout for a fall boot sale promotion.
Selected and edited images from on-set assistance for visual impact.
Ensured design elements aligned with the brand’s style guide for consistency.