Los Angeles OLYMPICS 2028

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BACKSTORY: AS A NATIVE TO Los Angeles I’M NO STRANGER TO TRAFFIC. ALTHOUGH THE FREEWAYS MAYBE HEAVILY TRAFFICKED THEY ARE ULTIMATELY THE PATHS THAT INTERCONNECT US AS A COMMUNITY.

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mood board

Inspired by the freeways, geometric shapes, negative space, and the Olympic colors.

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initial Concepts

Using the freeways as my main inspiration I printed out a map of the LA freeways and traced right over them. I took this opportunity to use the negative spaces as a way to communicate an idea of community. Each space I created is different and unique, similar to communities in real life.

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Pictograms

Inspired by the logos geometric shapes I modeled the pictograms frame from the squares that represent the communities. I wanted to have fun with the icons and make sure they represent diversity in an artistic and stylish perspective.

Pictograms made on Illustrator.

Pictograms made on Illustrator.